Peloton's relaunch of its entire brand includes a workout app overhaul with 3 tiers—including a free one.

  • Published In: Fortune.com, 2023. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Morris, Chris 3 of 3

Abstract

The article focuses on Peloton's efforts to reposition itself beyond being solely an exercise bike company by revamping its app and introducing new subscription tiers. The company now offers three tiers: a free tier with over 50 classes, a middle tier at $13 per month providing unlimited access to thousands of classes and some equipment-based cardio classes, and a premium tier at $24 per month that includes comprehensive access to all Peloton offerings. Additionally, the app will feature a "gym" mode for guided workouts in fitness centers. The new app features are available immediately, but existing Peloton equipment users will still need to pay a separate subscription fee of $44 per month. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2023/05, pN.PAG
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2023
  • Accession Number:163910283
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