JOURNAL ARTICLE

We've doubled down on regional, short-format storytelling: Sandeep Sarma, Xiaomi India.

  • Published In: CSO Forum, 2025. P. N.PAG 1 of 2

  • Database: Applied Science & Technology Source Ultimate 2 of 2

Abstract

The article discusses Xiaomi's strategic response to increased competition in the Indian smartphone market, where it has seen a decline in market share, particularly against Samsung. To drive growth, Xiaomi is focusing on premiumization, innovation, and expanding its retail presence, now boasting over 20,000 touchpoints in India. The company is diversifying its product offerings beyond smartphones to include tablets, wearables, and smart home devices, emphasizing durability and sustainability in consumer preferences. Additionally, Xiaomi is adapting its marketing strategies to include influencer collaborations and regional content to better connect with its audience. [Extracted from the article]

Additional Information

  • Source:CSO Forum. 2025/11, pN.PAG
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2025
  • Accession Number:189217980
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