Dunkin' Donuts Lawsuit Offers a Bizarre Theory of Markets.

The article focuses on a recent lawsuit against Dunkin' Donuts challenging the chain's practice of charging extra for non-dairy coffee additives while not doing so for cow's milk. The lawsuit claims this pricing policy violates the Americans with Disabilities Act (ADA) by discriminating against lactose-sensitive customers, but the article argues the ADA does not require businesses to offer specific products or sell them at equal prices. It critiques the lawsuit's economic argument that Dunkin' could control the cost of non-dairy milk, explaining that market competition and supply chain realities make such price control unlikely. The article concludes that because non-dairy milk alternatives are inherently more expensive, either customers who choose them or those who do not must bear the cost, and that resolving this issue through litigation may be misguided.