JOURNAL ARTICLE

Xiaomi Hastens Flagship Smartphone Release to Take On iPhone 17.

  • Published In: Bloomberg.com, 2025. P. N.PAG 1 of 2

  • Database: Business Source Ultimate 2 of 2

Abstract

The article focuses on Xiaomi Corp.'s strategy to compete with Apple Inc. in the premium smartphone market by launching its new flagship smartphone series, the Xiaomi 17, this month. The Beijing-based company is skipping its usual naming convention and moving directly to the 17 series, which includes the Xiaomi 17 Pro and 17 Pro Max models, in an effort to align itself with Apple's branding. Xiaomi has seen significant growth in its premium smartphone sales, increasing by 55% in the first half of the year, and aims to enhance its market presence, particularly in China, where Apple faces delays with its iPhone Air. Xiaomi's leadership expresses confidence in their ability to compete with Apple, which currently dominates the premium segment with a 62% market share. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2025/09, pN.PAG
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2025
  • Accession Number:187967064
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