JOURNAL ARTICLE

Mixue.

  • Published In: TIME Magazine, 2025, v. 206, n. 1/2. P. 61 1 of 3

  • Database: Academic Search Ultimate 2 of 3

  • Authored By: JEYARETNAM, MIRANDA 3 of 3

Abstract

The article focuses on Mixue, a rapidly expanding global fast-food chain that has become the world's largest food and beverage chain by store count, surpassing well-known brands like Starbucks and McDonald's. Originating as a street stall in Zhengzhou, China, Mixue specializes in affordable ice cream and drinks, with prices as low as 50¢ for ice cream and around $1 for beverages. The company has successfully scaled its operations through a franchising model, boasting over 45,000 stores across mainland China and various other regions. [Extracted from the article]

Additional Information

  • Source:TIME Magazine. 2025/07, Vol. 206, Issue 1/2, p61
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2025
  • ISSN:0040-781X
  • Accession Number:186182546
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