JOURNAL ARTICLE

Researchers from University of Bologna Describe Findings in Psychology and Psychiatry (Bridging the Ideological Divide: Advertising Strategies for Promoting Stigmatized Products).

  • Published In: Psychology & Psychiatry Journal, 2025. P. 699 1 of 2

  • Database: Psychology Source 2 of 2

Abstract

The article focuses on research from the University of Bologna, Italy, examining how political ideology influences consumer responses to stigmatized sexual and reproductive health products. It highlights that stigma surrounding these products can hinder public health efforts, with conservatives generally responding more negatively than liberals due to differing moral values and perceptions of social acceptability. The study also explores how advertising strategies, particularly the use of artificial intelligence and the type of sponsorship disclosed, can mitigate or exacerbate these ideological divides. The findings provide insights for marketers and policymakers on effectively promoting stigmatized products across different ideological groups. [Extracted from the article]

Additional Information

  • Source:Psychology & Psychiatry Journal. 2025/12, p699
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2025
  • ISSN:1944-2718
  • Accession Number:189809326
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