Making Your Products Accessible to Underserved Markets.

The article discusses the concept of making products accessible to underserved markets, focusing on the "side of the pyramid" strategy. The author highlights the influence of CK Prahalad's book, "The Fortune at the Bottom of the Pyramid," which argued that the world's poorest people presented a market opportunity for companies. However, the article also acknowledges that this focus on the bottom of the pyramid has resulted in other inclusion gaps being overlooked, such as those based on gender, race, disability, and ethnicity. The author suggests a six-step approach for companies to develop a side of the pyramid strategy, including creating diverse innovation teams, prioritizing inclusive collaborations, and identifying key performance indicators. The article emphasizes the importance of genuine commitment and engagement with diverse actors to effectively implement these strategies and impact millions of lives. [Extracted from the article]