JOURNAL ARTICLE

Balancing Profit and Purpose with Your Digital Transformation.

  • Published In: Harvard Business Review Digital Articles, 2023. P. 1 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Furr, Nathan; Koolen, Steven; Blok, Arjan 3 of 3

Abstract

The article discusses the digital transformation of the Dutch national lottery, Nederlandse Loterij, and how they balanced profit and purpose in the face of digital disruptors in the online gambling market. Instead of focusing solely on internal improvements and products, Nederlandse Loterij looked outward and reimagined their organization around the customer. They also defined the right goals and key performance indicators (KPIs) to balance doing well and doing good, and captured the right data to improve their business and address issues like fraud and addiction. The article emphasizes the importance of transforming the culture and being transparent and responsible throughout the digital transformation process. [Extracted from the article]

Additional Information

  • Source:Harvard Business Review Digital Articles. 2023/10, p1
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2023
  • Accession Number:173580152
  • Copyright Statement:Copyright 2023 Harvard Business Publishing. All Rights Reserved. Additional restrictions may apply including the use of this content as assigned course material. Please consult your institution's librarian about any restrictions that might apply under the license with your institution. For more information and teaching resources from Harvard Business Publishing including Harvard Business School Cases, eLearning products, and business simulations please visit hbsp.harvard.edu. (Copyright applies to all Abstracts.)

Looking to go deeper into this topic? Look for more articles on EBSCOhost.