JOURNAL ARTICLE

Diageo once owned Burger King and Häagen-Dazs. Now it's a drinks empire with Guinness, Baileys, and 11 other billionaire brands.

  • Published In: Fortune.com, 2024. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Prakash, Prarthana 3 of 3

Abstract

The article focuses on the evolution and success of Diageo, a London-based beverage company that has become a global leader in the spirits industry. Formed from the merger of Grand Metropolitan and Guinness in 1997, Diageo has a rich history dating back to the 17th century and is known for iconic brands such as Johnnie Walker, Guinness, and Smirnoff. The company has adapted to changing consumer preferences by diversifying its product range, embracing technology, and responding to trends like premiumization and non-alcoholic beverages. Despite facing challenges such as supply chain disruptions and inflation, Diageo continues to demonstrate resilience and innovation in the competitive spirits market. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2024/12, pN.PAG
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2024
  • Accession Number:181623664
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