JOURNAL ARTICLE

Sex Appeal in Commercials: A Conceptual Typology.

  • Published In: Media Report to Women, 2025, v. 53, n. 3. P. 6 1 of 3

  • Database: Academic Search Ultimate 2 of 3

  • Authored By: Fitzpatrick, Jacki 3 of 3

Abstract

The article focuses on the use of sex appeal in advertising, presenting a typology of three distinct approaches: centrality, aspiration, and titillation. Centrality emphasizes the product's inherent sexiness, suggesting that consumers can purchase sex appeal through the product itself. Aspiration links products to attractive and successful individuals, implying that using these products can enhance one's desirability. Titillation aims to provoke physiological arousal through sensory stimulation, often using provocative imagery or scenarios. The article also discusses the potential ethical implications and societal impacts of these advertising strategies, highlighting concerns about unrealistic expectations and the responsibility of advertisers in shaping sexual attitudes. [Extracted from the article]

Additional Information

  • Source:Media Report to Women. 2025/07, Vol. 53, Issue 3, p6
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2025
  • ISSN:0145-9651
  • Accession Number:187403582
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