JOURNAL ARTICLE

Research: Highlighting Minority-Owned Businesses Can Boost Sales.

  • Published In: Harvard Business Review Digital Articles, 2024. P. 1 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Aneja, Abhay; Luca, Michael; Reshef, Oren; Marchewski, Sharde; Pierson, Margaret 3 of 3

Abstract

A recent study examined the impact of labeling and promoting minority-owned businesses on sales. The researchers analyzed Yelp's new labels feature, which identifies minority-owned businesses, and a campaign by Wayfair to publicize Black makers and sellers on their site. The study found that labeling and promoting these businesses significantly increased customer engagement and restaurant performance. The positive effects were most pronounced in predominantly white, left-leaning areas. The research suggests that making underrepresented groups more findable can connect them with customers who value investment in minority-owned companies. [Extracted from the article]

Additional Information

  • Source:Harvard Business Review Digital Articles. 2024/08, p1
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2024
  • Accession Number:179403805
  • Copyright Statement:Copyright 2024 Harvard Business Publishing. All Rights Reserved. Additional restrictions may apply including the use of this content as assigned course material. Please consult your institution's librarian about any restrictions that might apply under the license with your institution. For more information and teaching resources from Harvard Business Publishing including Harvard Business School Cases, eLearning products, and business simulations please visit hbsp.harvard.edu. (Copyright applies to all Abstracts.)

Looking to go deeper into this topic? Look for more articles on EBSCOhost.