Digital Twins Can Help You Make Better Strategic Decisions.

Digital twins, also known as automated prediction systems, have traditionally been used with physical objects like wind turbines and buildings. However, recent advancements have allowed companies to create digital twins of organizational processes and supply chains. This technology is now accessible to small and medium enterprises (SMEs) as well. Digital twins involve virtual replicas of real objects or systems using historical and real-time data, paired with advanced analytics and machine learning models. They allow managers to experiment with changes before implementing them, revolutionizing strategy design. Two case studies demonstrate the success of using digital twins with gen AI to improve outcomes in targeting TV content and customizing consumer communication. [Extracted from the article]