JOURNAL ARTICLE

The Provision of Information on Mobile Banking by Local Ambassadors: Experimental Evidence From Peru.

  • Published In: Journal of International Development, 2025, v. 37, n. 5. P. 1055 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Agurto, M.; Djebbari, H.; Sarangi, S.; Silupú, B.; Trivelli, C.; Torres, J. 3 of 3

Abstract

A large proportion of adults in the developing world remain without access to formal banking. We assess the effectiveness of a network‐based information delivery strategy in fostering interest to learn about and subscribe to mobile money services in rural and peri‐urban communities in Peru. We posit that lack of information about mobile money technology is a barrier to financial inclusion, which can be mitigated through social proximity. We designed a randomized controlled trial where workshops were led by individuals personally known to participants (local ambassadors–treatment) or by external agents (control). We find that attendance and BiM subscription rates were twice as high in the local ambassadors' group, especially among low‐trust individuals. [ABSTRACT FROM AUTHOR]

Additional Information

  • Source:Journal of International Development. 2025/07, Vol. 37, Issue 5, p1055
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2025
  • ISSN:0954-1748
  • DOI:10.1002/jid.4001
  • Accession Number:186599229
  • Copyright Statement:Copyright of Journal of International Development is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

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