Put Meaning at the Center of Your Business Model.

The article discusses the importance of incorporating meaning into business models. It argues that traditional business models focused on efficiency and short-term profits are not sustainable in the long run. Instead, businesses should define why they matter to all stakeholders and create value over the long term. The article emphasizes the need for empathy and imagination to understand the needs of target customers and differentiate from competitors. It also highlights the importance of developing a clear concept essence, which serves as a purpose-driven go-to-market plan. The article concludes that infusing a business with a larger meaning will benefit customers, employees, and investors. [Extracted from the article]