JOURNAL ARTICLE

How the immigrant inventor of Edible Arrangements turned a modest loan at age 17 into a multimillion-dollar business.

  • Published In: Fortune.com, 2024. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Thier, Jane 3 of 3

Abstract

The article focuses on Tariq Farid, the founder of Edible, formerly known as Edible Arrangements, detailing his journey from humble beginnings to building a successful international franchise valued at approximately $600 million. Farid immigrated to the U.S. from Pakistan at age 12 and began working various jobs to support his family. He started his entrepreneurial journey with a flower shop, which led to the innovative idea of combining fruit arrangements with floral designs, ultimately resulting in the creation of Edible. Farid emphasizes the importance of customer satisfaction and steady growth, reflecting on the challenges of securing funding and the significance of reaching the $1 million sales milestone for his business. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2024/01, pN.PAG
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2024
  • Accession Number:174791090
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