In Turbulent Times, Consider "Strategic Subtraction".

  • Published In: Harvard Business Review, 2025, v. 103, n. 6. P. 39 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: GOVINDARAJAN, VIJAY; FINKENSTADT, DANIEL J.; EAPEN, TOJIN T. 3 of 3

Abstract

The article explores “strategic subtraction” as a tool for organizations to innovate and stay agile in uncertain economic conditions. It highlights the need to balance efficiency, resilience, and visibility, rather than concentrating only on reducing costs. The authors present a “triple test” to assess subtractive initiatives and describe six key transformations—eliminating, substituting, consolidating, concealing, pausing, and abstracting—that support these objectives. By embracing a subtractive approach, leaders can uncover new growth opportunities and sustain a competitive edge in a volatile environment.

Additional Information

  • Source:Harvard Business Review. 2025/11, Vol. 103, Issue 6, p39
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2025
  • ISSN:0017-8012
  • Accession Number:188661117

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