JOURNAL ARTICLE

Research: How Top Reviewers Skew Online Ratings.

  • Published In: Harvard Business Review Digital Articles, 2025. P. 1 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Bondi, Tommaso; Rossi, Michaelangelo; Stevens, Ryan Louis 3 of 3

Abstract

The article discusses how top reviewers can skew online ratings by having higher standards, leading to lower scores for high-quality products. The study found that experienced consumers tend to rate higher-quality products more strictly, resulting in misleading average ratings. The authors suggest adjusting for user stringency to correct this bias and improve the fairness and reliability of product ratings on platforms. Ultimately, the article highlights the need for algorithms to address biases in consumer ratings beyond just fake reviews, offering a promising path forward for enhancing feedback systems. [Extracted from the article]

Additional Information

  • Source:Harvard Business Review Digital Articles. 2025/01, p1
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2025
  • Accession Number:182337107
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