JOURNAL ARTICLE

How AI Can Help Sales Teams Craft More Personalized Pitches.

  • Published In: Harvard Business Review Digital Articles, 2023. P. 1 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Dixon, Matthew; McKenna, Ted 3 of 3

Abstract

This article discusses how artificial intelligence (AI) can help sales teams create more personalized pitches. It highlights the importance of understanding the buyer's role, business, and market in order to engage customers in relevant ways. The article presents examples of ineffective and effective outreach, emphasizing the need for tailored and contextualized communication. It also explores the types of data that sellers should focus on, such as mutual fit, personal value, and time-spend justification. The article concludes by emphasizing the importance of AI-powered prep-related activities in improving sales team effectiveness and building long-term customer relationships. [Extracted from the article]

Additional Information

  • Source:Harvard Business Review Digital Articles. 2023/11, p1
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2023
  • Accession Number:174173182
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