JOURNAL ARTICLE

'He Gets Us': Christianity gets a new slogan in $20 million worth of Super Bowl ads funded by Hobby Lobby CEO and others.

  • Published In: Fortune.com, 2023. P. N.PAG 1 of 2

  • Database: Business Source Ultimate 2 of 2

Abstract

The article discusses a Super Bowl ad campaign titled "He Gets Us," which aims to convey the message that Jesus loves viewers, targeting those who are spiritually curious or wary. Funded by wealthy Christian supporters, the campaign is spending approximately $20 million to reach over 100 million viewers, amidst a decline in religious affiliation in the U.S. The ads will air during the Super Bowl, a rare platform for faith-based messaging, and will focus on themes of love and anger as modeled by Jesus. The campaign, launched in March 2022, directs viewers to a website for further engagement with Christianity. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2023/02, pN.PAG
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2023
  • Accession Number:161827579
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