JOURNAL ARTICLE

To Win Over an Audience, Focus on Building Trust.

  • Published In: Harvard Business Review, 2023. P. 85 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: SHAPIRA, ALLISON; HORSAGER, DAVID 3 of 3

Abstract

This article explores the concept of trust as a foundation for communication. The article explores the five competencies a leader can use to build trust when overseeing meetings or giving presentations including being clear in the message, showing competency in one’s role, and being consistent in one’s message and one’s actions.

Additional Information

  • Source:Harvard Business Review. 2023/12, p85
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2023
  • ISSN:0017-8012
  • Accession Number:173874601

Looking to go deeper into this topic? Look for more articles on EBSCOhost.