JOURNAL ARTICLE

HBO Max Now Goes By Max as It Dives Deeper Into Reality TV.

  • Published In: Bloomberg.com, 2023. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Shaw, Lucas 3 of 3

Abstract

Under Zaslav, Warner Bros. has increased the number of shows the company sells to competing streaming services, restored theaters as the key platform for new movies, eliminated jobs and cut back on spending - as evidenced by Wednesday's comparatively low-key press event. Discovery Inc. is renaming its streaming service Max, dropping HBO from the brand and bolstering its programming lineup in a bid to attract more subscribers. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2023/04, pN.PAG
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2023
  • Accession Number:163035750
  • Copyright Statement:Copyright of Bloomberg.com is the property of Bloomberg, L.P. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Looking to go deeper into this topic? Look for more articles on EBSCOhost.