JOURNAL ARTICLE

The Hybrid Start-Up.

  • Published In: Harvard Business Review, 2023, v. 101, n. 2. P. 86 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Furr, Nathan; O'Keeffe, Kate 3 of 3

Abstract

The article focuses on the hybrid start-up model, which combines the entrepreneurial capabilities of start-ups with the resources and assets of established corporations to drive innovation and growth. It highlights how corporations like Commonwealth Bank of Australia, Airbus, First American, AIA, Mercedes-Benz, Volkswagen, and UPS have successfully launched hybrid ventures that leverage corporate strengths while maintaining start-up agility. Key factors for success include appointing true entrepreneurs to lead these ventures, balancing insider and outsider team members, rapidly iterating based on deep customer insights, and designing for scalability with appropriate integration into the parent company. Evidence from over 200 ventures studied by BCG X shows that hybrid start-ups are two to three times more likely to succeed than independent start-ups, offering a strategic approach for incumbents to defend markets and foster transformation in the digital age.

Additional Information

  • Source:Harvard Business Review. 2023/03, Vol. 101, Issue 2, p86
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2023
  • ISSN:0017-8012
  • Accession Number:161803422
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