JOURNAL ARTICLE

Lots of companies promise to put 'customers at the center.' Abercrombie & Fitch Co. turned the buzzword into real results.

  • Published In: Fortune.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Wahba, Phil 3 of 3

Abstract

The article focuses on the successful turnaround of Abercrombie & Fitch Co. under CEO Fran Horowitz, highlighting her strategies that have led to sustained sales growth. Horowitz shifted the company culture from an autocratic management style to a more democratic approach, allowing greater employee input and fostering a supportive environment. Key changes included improving clothing quality, differentiating the brand from Hollister, and prioritizing customer engagement through direct interaction and data analysis. As a result, Abercrombie & Fitch is projected to surpass $5 billion in sales for the first time this year, demonstrating the effectiveness of Horowitz's leadership and innovative practices. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2025/11, pN.PAG
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2025
  • Accession Number:189575957
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