Peloton Soars After Lululemon Deal to Share Fitness Content.

  • Published In: Bloomberg.com, 2023. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Gurman, Mark 3 of 3

Abstract

(Bloomberg) -- Peloton Interactive Inc. shares rose as much as 11% Thursday after the company agreed to a deal with Lululemon Athletica Inc. to tap its online workouts and team up on apparel. As a result of the partnership with Peloton, Lululemon laid off about 120 people who work on Lululemon Studio, which produces the fitness content, a company spokesperson said. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2023/09, pN.PAG
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2023
  • Accession Number:172427143
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