Kraft Heinz Ups Protein in Mac and Cheese After Pausing Split.

The article focuses on Kraft Heinz Co.'s strategy to revitalize growth by launching healthier product variants within its struggling brands, including a high-protein Kraft Mac & Cheese, a snack-size Lunchables, and a low-sugar Capri Sun hydration beverage with electrolytes. This initiative follows the company's decision to halt its planned split and instead invest $600 million in product development, marketing, and price reductions to appeal to consumers seeking better-for-you foods. CEO Steve Cahillane aims to reverse sales declines in key brands while navigating challenges such as shifting consumer preferences, rising costs from global conflicts, and potential regulatory scrutiny of ultra-processed foods. The company is also exploring opportunities to expand other brands like Heinz ketchup and Philadelphia cream cheese but has not committed to selling any underperforming assets. [Extracted from the article]