JOURNAL ARTICLE

3 Ways to Clearly Communicate Your Company's Strategy.

  • Published In: Harvard Business Review Digital Articles, 2024. P. 1 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Markides, Constantinos C.; McLennan, Andrew 3 of 3

Abstract

This article discusses the challenges that leaders face in effectively communicating their company's strategy to employees. It emphasizes the importance of providing context and clarity in strategy communication to avoid miscommunication and misunderstanding. The article suggests three ways to improve strategy communication: presenting rejected alternatives, linking strategic decisions to the company's purpose, and involving employees in the strategy development process. These approaches can help employees understand and appreciate the choices made in the company's strategy. [Extracted from the article]

Additional Information

  • Source:Harvard Business Review Digital Articles. 2024/05, p1
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2024
  • Accession Number:177505931
  • Copyright Statement:Copyright 2024 Harvard Business Publishing. All Rights Reserved. Additional restrictions may apply including the use of this content as assigned course material. Please consult your institution's librarian about any restrictions that might apply under the license with your institution. For more information and teaching resources from Harvard Business Publishing including Harvard Business School Cases, eLearning products, and business simulations please visit hbsp.harvard.edu. (Copyright applies to all Abstracts.)

Looking to go deeper into this topic? Look for more articles on EBSCOhost.