JOURNAL ARTICLE

Management Case Finding a Space for a New Product in a Cluttered Market: A Qualitative Approach to Segmentation.

  • Published In: Abhigyan, 2023, v. 41, n. 4. P. 41 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Chauhan, Vishesh Singh; Singh Kaurav, Rahul Pratap; Brochado, Ana 3 of 3

Abstract

The article focuses on the challenges faced by Abhinav Tyagi, the Chief Marketing Head for Trestle India, in introducing a new product called Troko Trunch into a crowded market, particularly the breakfast cereal category. It explores issues related to product visibility, consumer awareness, distribution strategies, and the role of qualitative research in identifying target audiences.

Additional Information

  • Source:Abhigyan. 2023/12, Vol. 41, Issue 4, p41
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2023
  • ISSN:0970-2385
  • DOI:10.56401/Abhigyan/41.4.2023.41-52
  • Accession Number:175494569

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