PRH Pairs with Ford to Publish Brand's First Children's Books.

This article focuses on the partnership between Penguin Young Readers and the Ford Motor Company to publish a series of children's books beginning in 2024. The collaboration aims to align Ford's mission of accessibility and affordability with Penguin's publishing goals, featuring titles centered on Ford vehicle brands such as the F-150, Bronco, and Mustang. Initial releases include a bilingual picture book, The Good Night Truck, and several board books scheduled through 2025, with plans for concept books and activity titles for various age groups. This initiative marks Ford's entry into children's books within its broader licensing program, which generates approximately $1 billion annually in retail sales across diverse product categories.