JOURNAL ARTICLE

Ocado Ends Exclusivity Terms After Setbacks to Kroger Deal.

  • Published In: Bloomberg.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Creery, Jennifer; Linsell, Katie 3 of 3

Abstract

The article focuses on Ocado Group Plc's decision to end exclusive supply arrangements for its automated grocery warehouse technology amid investor pressure and challenges with its partnership with Kroger Co. in the United States. This change allows Ocado to market its technology to a broader range of retailers globally. The company's stock has experienced a decline of 21% this year, reflecting concerns over the financial viability of its capital-intensive technology. Despite setbacks, Ocado remains optimistic about growth opportunities in the US market and plans to pursue new international deals, while also noting the termination of exclusivity agreements with other partners, including Sobeys in Canada. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2025/12, pN.PAG
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2025
  • Accession Number:190575357
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