JOURNAL ARTICLE

Honda to Boost Japan Lineup by Importing Cars From the US, China.

  • Published In: Bloomberg.com, 2026. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Takahashi, Nicholas 3 of 3

Abstract

The article focuses on Honda Motor Co.'s strategy to import vehicles from the US and China to strengthen its domestic lineup amid significant losses in its auto business. Honda plans to sell two US-built models—the Acura Integra Type S and the Honda Passport TrailSport Elite—in Japan starting in the second half of the year, leveraging a simplified certification system. Additionally, Honda is reportedly preparing to import electric vehicles (EVs) from China, potentially becoming the first Japanese automaker to sell Chinese EVs domestically. These moves come as Honda faces a ¥166.4 billion operating loss, partly due to EV-related expenses and competition from Chinese tech-focused rivals, while its motorcycle business remains its primary sales driver. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2026/03, pN.PAG
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2026
  • Accession Number:192127090
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