Findings from Sher Jahan Khan and Co-Authors Update Knowledge of Economics (Psychological foundations of ethical consumerism: Influential role of quality and stigma).

The article focuses on a study investigating ethical consumer behavior in New Delhi, India, emphasizing the influences of altruistic, biospheric, and hedonic values on ethical buying behavior through the Value-Belief-Norm (VBN) Theory. The research highlights the mediating roles of behavioral beliefs, personal norms, and subjective norms, as well as the moderating effects of perceived product quality and social stigma. Findings suggest that product quality enhances the relationship between subjective norms and ethical buying behavior, while stigma reduces the influence of subjective norms but increases the effect of personal norms. The study contributes to the understanding of ethical consumption by exploring the psychological mechanisms involved in ethical decision-making. [Extracted from the article]