JOURNAL ARTICLE

Vancouver franchise leaders preach smart expansion: Rejecting deep-pocketed potential franchisees who are not the right fit can be vital for success.

  • Published In: Business in Vancouver, 2025, n. 1878. P. 6 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Korstrom, Glen 3 of 3

Abstract

The article focuses on the strategic expansion of the Vancouver-based restaurant chain Pokerrito, which recently opened its 11th location. Owner Jung Moon emphasizes the importance of careful franchisee selection, prioritizing compatibility over financial resources, to maintain quality and brand integrity. The article also includes insights from experienced franchisors, highlighting the necessity of a well-structured business model and the significance of having a unique selling proposition. Successful franchising is portrayed as a balance between growth and maintaining the core values of the brand. [Extracted from the article]

Additional Information

  • Source:Business in Vancouver. 2025/11, Issue 1878, p6
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2025
  • ISSN:0849-5017
  • Accession Number:189048092
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