JOURNAL ARTICLE

Approach Your Personal Brand Like a Project Manager.

  • Published In: Harvard Business Review, 2025, v. 103. P. 43 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: CLARK, DORIE; Nieto-Rodriguez, Antonio 3 of 3

Abstract

The article offers information on how to approach your personal brand like a project manager. The authors discuss how to identify your purpose, decide on your investment, get clear on the benefits and how you'll track them, how to identify your stakeholders, lay our your resources and deliverables, and how to nail down your plan.

Additional Information

  • Source:Harvard Business Review. 2025/02, Vol. 103, p43
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2025
  • ISSN:0017-8012
  • Accession Number:182913525

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