JOURNAL ARTICLE

How CEOs Are Using Gen AI for Strategic Planning.

  • Published In: Harvard Business Review Digital Articles, 2024. P. 1 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Kenny, Graham; Kowalkiewicz, Marek; Oosthuizen, Kim 3 of 3

Abstract

The article discusses how CEOs are using generative artificial intelligence (gen AI) for strategic planning. It presents two business cases to explore the capabilities and limitations of gen AI in this context. The first case involves a CEO of a commercial agricultural research organization who uses gen AI to gain a fresh perspective on strategic issues. The second case involves a CEO of a cemetery and crematorium who uses gen AI to address industry changes and trends. The article emphasizes that gen AI should be viewed as a tool that augments, rather than replaces, strategic thinking and decision-making. [Extracted from the article]

Additional Information

  • Source:Harvard Business Review Digital Articles. 2024/09, p1
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2024
  • Accession Number:179651657
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