Lululemon Strikes Deal With Peloton for Fitness Content, Will Ax Mirror Device.

  • Published In: Bloomberg.com, 2023. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Gurman, Mark 3 of 3

Abstract

As part of the accord, announced Wednesday, Lululemon will make co-branded clothing that Peloton will sell on its website and at retail stores. (Bloomberg) -- Lululemon Athletica Inc. agreed to a five-year partnership with Peloton Interactive Inc. that involves tapping its online workouts and teaming up on apparel, a deal that helps the yogawear company wind down an unprofitable foray into digital fitness equipment. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2023/09, pN.PAG
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2023
  • Accession Number:172366741
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