JOURNAL ARTICLE

Security, Trust and user Experience in Online Trading Platforms a Study of Modern Digital Brokerage Systems.

  • Published In: International Scientific Journal of Engineering & Management, 2026, v. 5, n. 3. P. 1 1 of 3

  • Database: Applied Science & Technology Source Ultimate 2 of 3

  • Authored By: Singh, Nitesh 3 of 3

Abstract

The article focuses on the interplay of security, trust, and user experience in modern online trading platforms, particularly digital brokerage systems like Zerodha and Upstox. It emphasizes that robust security measures—including multi-factor authentication and data encryption—combined with transparent operations and intuitive user interface design are critical for fostering investor confidence and platform adoption. The study identifies challenges faced by beginner investors, such as complex interfaces and lack of financial knowledge, and proposes a layered platform model integrating security, trust-building features, and user-centric design to enhance reliability and usability. The findings suggest that balancing these elements is essential for sustainable growth and user retention in the evolving fintech ecosystem.

Additional Information

  • Source:International Scientific Journal of Engineering & Management. 2026/03, Vol. 5, Issue 3, p1
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2026
  • ISSN:25836129
  • DOI:10.55041/ISJEM05999
  • Accession Number:192859861
  • Copyright Statement:Copyright of International Scientific Journal of Engineering & Management is the property of International Scientific Journal of Engineering & Management and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

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