JOURNAL ARTICLE

Scaling Up Transformational Innovations.

  • Published In: Harvard Business Review, 2024, v. 102, n. 6. P. 78 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Koen, Peter; Sheth, Ananya; DiPaola, Mike; Hill, Linda A. 3 of 3

Abstract

The article focuses on how large companies in mature sectors can sustain market leadership through transformational innovation—major product or service changes that redefine customer expectations by delivering significantly improved performance or new value. Drawing on case studies of two Procter & Gamble innovations, Oral-B iO and Always Infinity, it presents a playbook for scaling such innovations, centered on four key challenges: providing sufficient leadership, building the right team, unlocking resources, and making big-bet decisions. The study emphasizes the critical role of CEOs and senior leaders in balancing current business demands with transformational projects, appointing dedicated integration and commercial leaders, leveraging corporate resources, and committing to bold investments despite uncertainty. This framework is validated across industries and offers guidance for managing the complexities of developing and launching breakthrough innovations in established companies.

Additional Information

  • Source:Harvard Business Review. 2024/11, Vol. 102, Issue 6, p78
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2024
  • ISSN:0017-8012
  • Accession Number:180257756
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