JOURNAL ARTICLE

How to Make Sure You're Not Using Data Just to Justify Decisions You've Already Made.

  • Published In: Harvard Business Review, 2023. P. 119 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: TROYANOS, KEVIN 3 of 3

Abstract

The article focuses on how organizations can be sure they're not using data analysis to justify decision that have already been made. The author discusses key performance indicators (KPIs) in relation to key business questions (KBQs), explores the importance of defining your purpose, and examines how to generate KBQs from identified purposes.

Additional Information

  • Source:Harvard Business Review. 2023/10, p119
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2023
  • ISSN:0017-8012
  • Accession Number:173873030

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