Whitexicans, or the racial politics of digital culture in Mexico.

This article examines the neologism "whitexican" (white + Mexican) as a social media vernacular and heuristic to critique the behaviors and privileges of Mexico's white, wealthy middle- and upper classes, highlighting ongoing struggles over class, race, and indigeneity in Mexican digital spaces. Drawing on user-generated content, political cartoons, and celebrity activism, the analysis situates "whitexican" within Mexico's historical ideology of mestizaje—a post-racial narrative that obscures structural racism—and shows how the term exposes contradictions in Mexican online discourses, especially in relation to global movements like Black Lives Matter. The article argues that "whitexican" functions as a pragmatic discourse that names and challenges whiteness as a structural position in Mexico, revealing how racialization processes differ from but remain connected to US and European contexts. It also discusses resistance to the term as indicative of broader tensions around acknowledging race in Mexico and suggests that digital media platforms enable new forms of racial critique and contestation of elite privilege.