JOURNAL ARTICLE

Tinder tries to win back Gen Z with dating app 'modes' designed for double dating and college students.

  • Published In: Fortune.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Lake, Sydney 3 of 3

Abstract

The article discusses Tinder's introduction of new features, called "Modes," aimed at appealing to Gen Z users amid a decline in dating app popularity. The three new modes—For You, Double Date, and College—allow users to customize their matching experience based on their preferences and social contexts. Early data suggests that these features are increasing user engagement, particularly with the Double Date mode, which encourages users to connect with friends while meeting new people. Despite these innovations, experts express skepticism about whether dating apps can regain their former popularity, emphasizing the importance of fostering real-life connections. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2025/09, pN.PAG
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2025
  • Accession Number:187950455
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