Impact of Demographic Factors on Consumer's Usage of Digital Payments.

This article investigates the impact of demographic factors on consumer usage (CU) of digital payment methods in India during the post-demonetization period. An empirical study of 599 respondents from tier I and tier II cities analyzed the effects of gender, age, education, marital status, and income on the usage and satisfaction with four digital payment methods: debit cards, credit cards, Internet banking, and mobile banking. The findings reveal that age, education, and income significantly influence digital payment adoption, while gender and marital status do not show a significant impact. The study highlights the importance of tailoring digital payment services and marketing strategies to demographic segments, particularly focusing on younger, well-educated, and higher-income consumers, to enhance adoption and financial inclusion in India.