JOURNAL ARTICLE

AXA's CEO on Insurance as a Tool to Drive Positive Impact.

  • Published In: Harvard Business Review, 2025, v. 103, n. 2. P. 36 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Buberl, Thomas 3 of 3

Abstract

The article focuses on AXA, one of the world's largest insurers, and its strategic transformation under CEO Thomas Buberl since 2016 to address systemic risks such as climate change, public health crises, and socioeconomic tensions. AXA has rebalanced its portfolio toward property and casualty insurance, divested from coal, and prioritized investments in environmental, social, and governance (ESG) leaders while developing innovative insurance products for underserved markets through its Emerging Customers group. The company emphasizes partnering with clients to reduce risks and promote sustainability, supported by digital platforms and entrepreneurial culture shifts within AXA. This approach aims to combine profitability with positive societal impact, expanding insurance access and fostering resilience amid global challenges.

Additional Information

  • Source:Harvard Business Review. 2025/03, Vol. 103, Issue 2, p36
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2025
  • ISSN:0017-8012
  • Accession Number:182913924
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