JOURNAL ARTICLE

Harley Shares Slump on Much Worse-Than-Expected Motorcycle Sales.

  • Published In: Bloomberg.com, 2026. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Coppola, Gabrielle 3 of 3

Abstract

The article focuses on Harley-Davidson Inc.'s recent challenges, highlighted by a significant drop in motorcycle shipments and disappointing financial results. In the fourth quarter, global deliveries fell by 4% to 13,515 motorcycles, contrary to analysts' expectations of a 22% increase. The company's CEO, Artie Starrs, is working to reduce excess inventory and improve dealer relationships amid weakened demand and the impact of tariffs from trade policies. Additionally, Harley reported a sales figure of $496 million, which was significantly below analyst estimates, and an adjusted loss of $2.44 per share, leading to an 11% decline in share value. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2026/02, pN.PAG
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2026
  • Accession Number:191488767
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