Dunkin' just dropped a drink conceived by superfan Ben Affleck and rapper Ice Spice that is made with...doughnuts.

  • Published In: Fortune.com, 2023. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Morris, Chris 3 of 3

Abstract

The article discusses Dunkin's introduction of the Ice Spice Munchkins Drink, a new beverage that combines frozen coffee, whipped cream, and pumpkin-spiced doughnut holes, topped with caramel drizzle. Launched during the MTV Video Music Awards, the drink features rapper Ice Spice and was promoted by actor Ben Affleck, highlighting Dunkin's strategy to innovate within the pumpkin spice market. This marks the first official combination of Dunkin's doughnuts and coffee, reflecting the brand's ongoing efforts to compete with Starbucks and enhance its product offerings. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2023/09, pN.PAG
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2023
  • Accession Number:171954953
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