JOURNAL ARTICLE

Billionaire Benetton Family Forms Private-Market Investment Firm.

  • Published In: Bloomberg.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Sirletti, Sonia; Lepido, Daniele 3 of 3

Abstract

The article discusses the establishment of an alternative investment firm called 21 Next by the Benetton family's holding company, Edizione, which aims to manage approximately €3 billion ($3.5 billion) in assets. The firm will incorporate two existing Italian investment firms, 21 Invest and Tages, with their founding shareholders retaining minority stakes. With an initial €500 million in seed capital, 21 Next plans to expand its assets under management to over €10 billion, focusing on sectors such as electrification, the automotive ecosystem, and digital infrastructure. The move reflects a strategic shift for the Benetton family away from regulated transport assets following scrutiny from past incidents, as they seek to capitalize on the growing private markets industry in Europe. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2025/12, pN.PAG
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2025
  • Accession Number:189708647
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