JOURNAL ARTICLE

How visualisations with typography are used in Persian and English corporate identity logos.

  • Published In: Information Design Journal (IDJ), 2023, v. 28, n. 3. P. 215 1 of 3

  • Database: Communication Source 2 of 3

  • Authored By: Pormehr Yabandeh, AmirHossein; Abeddoost, Hossein; Kazempoor, Ziba 3 of 3

Abstract

Typography simplifies and facilitates the information transfer process, and establishes a quick and straightforward connection between text and audience. Combining writing with images provides the basis for creating symbolic relationships in typography. This study intends to define the paradigmatic relationships between visual signs and writing in integrated Persian typographies and English logotypes. In this study Persian and English logotype samples are compared. It is observed that in the Persian sample, logotype letters are often affected by the visual elements; however, only one letter is usually replaced with an image in the English samples. [ABSTRACT FROM AUTHOR]

Additional Information

  • Source:Information Design Journal (IDJ). 2023/09, Vol. 28, Issue 3, p215
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2023
  • ISSN:0142-5471
  • DOI:10.1075/idj.23001.por
  • Accession Number:175139404
  • Copyright Statement:Copyright of Information Design Journal (IDJ) is the property of John Benjamins Publishing Co. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

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