JOURNAL ARTICLE

When CMOs and CFOs Align Their KPIs, They Deliver More Value.

  • Published In: Harvard Business Review, 2026, v. 104, n. 1. P. 29 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: KAMINSKY, MICHAEL 3 of 3

Abstract

The article focuses on how Chief Marketing Officers (CMOs) and Chief Financial Officers (CFOs) can collaborate to deliver better key performance indicators (KPIs)

Additional Information

  • Source:Harvard Business Review. 2026/01, Vol. 104, Issue 1, p29
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2026
  • ISSN:0017-8012
  • Accession Number:189870408

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