JOURNAL ARTICLE

Use Gen AI to Improve Scenario Planning.

  • Published In: Harvard Business Review, 2024, v. 102. P. 68 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Finkenstadt, Daniel J.; Eapen, Tojin T.; SOTIRIADIS, JAKE; GUINTO, PETER 3 of 3

Abstract

This article focuses on the use of generative artificial intelligence (genAI) in scenario planning in business uncertainty. The article focuses on three areas--scenario creation, narrative exploration and strategy generation--first with a description of how genAI can improve on the current strategic foresight methodology in each area. Then, each area is looked at in a fictional global consumer electronics manufacturing company with a worldwide supply chain. Lastly, three lessons are provided.

Additional Information

  • Source:Harvard Business Review. 2024/10, Vol. 102, p68
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2024
  • ISSN:0017-8012
  • Accession Number:182910271

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