Kraft Heinz Puts Focus on Struggling Brands After Ditching Split.

The article focuses on Kraft Heinz Co.'s strategy to revitalize growth by launching healthier product variants in key brands such as Kraft Mac & Cheese, Lunchables, and Capri Sun. The company, led by CEO Steve Cahillane, is investing $600 million in product development, marketing, and price reductions to appeal to consumers seeking better-for-you foods with higher protein and lower sugar. These efforts follow the unexpected halt of a planned company split, with the goal of reversing sales declines amid shifting consumer preferences toward fresher, less-processed options. Kraft Heinz is also monitoring supply chain risks related to rising fuel and fertilizer costs and aims to balance affordability with innovation to regain market share. [Extracted from the article]