JOURNAL ARTICLE

Improving the design of public health infographics using a motion graphic educational resource to enhance design principle application.

  • Published In: Information Design Journal (IDJ), 2023, v. 28, n. 2. P. 141 1 of 3

  • Database: Communication Source 2 of 3

  • Authored By: Baxter, Matthew; Lonsdale, Maria dos Santos 3 of 3

Abstract

Infographics are commonly used in public health to disseminate key messages to wide audiences. Although health organisations are making increasing use of infographics, their designs are of variable quality. The research reported here aimed to develop an educational tool that could improve public health infographic design, using motion graphics to teach users with limited design experience how to apply research-based design principles. Results were positive, with significant improvements in performance (including information location time, memorability, and user perception) observed for the infographics designed after the resource was used, compared to the infographics created before. [ABSTRACT FROM AUTHOR]

Additional Information

  • Source:Information Design Journal (IDJ). 2023/05, Vol. 28, Issue 2, p141
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2023
  • ISSN:0142-5471
  • DOI:10.1075/idj.23006.bax
  • Accession Number:174557928
  • Copyright Statement:Copyright of Information Design Journal (IDJ) is the property of John Benjamins Publishing Co. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

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